Trends have changed now; be it fashion or lifestyle or better yet shopping. The shift in the living pattern is more of a result of a boom in the technological world than anything else. The introduction of smartphones, the sudden boom of internet and revolutionization of the digital platform have altogether lead to the changing dynamics on the global front. As have it blessed us with countless things that have made our lives easier, so has it endowed us with a thing of today called cashless shopping.
What is cashless shopping?
It’s a simple technique which frees shoppers from standing in long queues and waiting for ones turn to get the things scanned and then paying the bill at the end. Scan, Pay and Go, as one may call it requires us to have a related app, with an account made on it. Once a person goes for the grocery to any supermarket he just has to scan the phone while being logged into his particular account, shop while scanning the barcodes on the prospective products and finally checkout by few clicks and pay digitally while receiving the receipt in the inbox. That’s how simple it is and that’s how convenient it made the lives of customers.
Benefiting both the shoppers as well as retailers
Not only does it benefit the customers but the retailers as well. This Scan and Go thing have helped retailers in overhauling the buying experience of the customers.
As much as the buyers hate standing in long queues, they love getting things done faster. Surveys reveal that retailers lose customer loyalty owing to the queuing system while on the other hand people prefer queue-less shopping while on the go.
For customers
Some of the advantages that this tremendous shopping feature brings for the customers;
- Skips checkout lines and long payment processes
- Frictionless buying experience
- More engagement
- Less hassle
- Happy & content customers
For retailers
While this app is equally advantageous for retailers by offering;
- Increased sales
- Less staff
- No need of a cashier
- Better and cheaper marketing opportunity through in-app advertising
- Improved understanding of customers’ purchasing data and shopping trends resulting in upping the sales game
It has been observed that customers enjoy this new trend of queue-less shopping while retailers find numerous ways of improving the buying experience. This thing of today can and will most certainly bring further innovation in the shopping world in the time to come.